SILVERMAN AND DONENFELD & ASSOCIATES COLLABORATE FOR GEISINGER HEALTH SYSTEM
Silverman Consulting and Donenfeld & Associates, Los Angeles, collaborated to create a multimedia branding campaign for Danville, PA-based Geisinger Health System, one of America’s largest and most advanced healthcare organizations. The campaign focuses on Geisinger’s patient experience-focused culture, and includes television and radio commercials, magazine, newspaper and on-line ads, billboards, bus wraps and a vast array of collateral materials. Silverman and Donenfeld now jointly serve as the campaign's co-creative directors.
SILVERMAN CONSULTING LLC GETS VERY, VERY WET.
Silverman Consulting was engaged by Stark Enterprises Corporation to create the marketing and advertising plan for a new line of bottled artesian spring water that will be introduced in the Greater China market early 2015 by the Long Quan Beverage Company Ltd. of Jilin Province, China. Stark Enterprises helps connect companies in the People’s Republic of China to expert American resources that provide services such as marketing consulting, technical research, and testing and econometric analysis.
ADELPHI UNIVERSITY INTERVIEWS “MAD MEN” ALUMNI
Bruce and Ron Lawner, former Vice Chairman and Chief Creative Officer of Arnold Worldwide, share insights into what’s up (and not!) in advertising in the Adelphi University Magazine.