Marketing and Advertising Services
Silverman Consulting LLC provides consulting services to marketers as well as to advertising, media and public relations agencies on three continents, leveraging Bruce Silverman’s many years of experience as a “C-level” executive at six of America’s most important advertising agencies.
Click here to view a list of advertising clients Bruce has served.
- CLIENTS SERVED (BY CATEGORY) (Partial List; 1968-2014)
- Apparel/Fashion
- C&R Clothiers (Asher/Gould)
- Cherokee Apparel (Asher/Gould)
- The Men’s Wearhouse (Asher/Gould)
- Harris & Frank Clothiers (Asher/Gould)
- Kennedy's Clothiers (Asher/Gould)
- Mervyn’s (Wong Doody)
- Nordstrom (Wong Doody)
- Automotive
- Acura (Initiative)
- Chevrolet (Initiative)
- Dodge and Dodge Dealer Associations (BBDO)
- Kia (Initiative)
- Jaguar (Bozell)
- Mercedes-Benz (Ogilvy)
- Peugeot (Ogilvy)
- Suzuki (Asher/Gould)
- Beverages
- Ballantine Ale (Asher/Gould)
- Brew 102 Beer (Asher/Gould)
- Country Club Malt Liquor (Asher/Gould)
- Country Time Lemonade (Ogilvy)
- Falstaff Beer (Ogilvy; Asher/Gould)
- Hamm's Beer (Asher/Gould)
- Mountain Dew (Ogilvy)
- Olde English 800 Malt Liquor (Asher/Gould)
- Olympia Beer (Asher/Gould)
- Pabst Blue Ribbon Beer (Asher/Gould)
- Pearl Beer (Asher/Gould)
- Pepsi Light (Ogilvy)
- Private Stock Malt Liquor by Haffenreffer (Asher/Gould)
- Schaeffer Beer (Ogilvy)
- Sebastiani Vineyards (BBDO)
- Corporate
- Autodesk (Wong Doody)
- Avery Dennison (Asher/Gould)
- Cessna Citation (Ogilvy)
- Church of Jesus Christ of Latter Day Saints (Initiative)
- City Investing (Ogilvy)
- Cooper Industries (Ogilvy)
- Dresser Industries (Ogilvy)
- IBM (Ogilvy)
- International Nickel (Ogilvy)
- International Paper (Ogilvy)
- Owens-Corning Fiberglas (Ogilvy)
- Rail LA (Silverman LLC)
- Shell Oil Company (Ogilvy)
- Worldwide Church of God (BBDO)
- Consumer Electronics
- Alpine Electronics (Wong Doody)
- Fisher (BBDO)
- Panasonic (Ogilvy)
- Sanyo (Asher/Gould)
- Direct Response
- American Express cards (Ogilvy)
- Associates Financial (Bozell)
- Bally’s Health and Fitness (Initiative)
- Bryman College (Asher/Gould)
- HBO (Asher/Gould)
- Intercept Program (Asher/Gould)
- Jenny Craig (Initiative)
- Kaiser/Permanente (Initiative)
- Law Offices of Larry H. Parker (Asher/Gould; Silverman LLC)
- Mobile Dynamics (Wong Doody)
- National Education Centers (Asher/Gould)
- Nationwide PharmAssist (Silverman LLC)
- Paintrol Clinics (Asher/Gould)
- Southern California Cable Marketing Council (Asher/Gould)
- UCLA Anderson School of Management (Wong Doody)
- Education
- Bryman College (Asher/Gould)
- Mobile Dynamics (Wong Doody)
- National Education Centers (Asher/Gould)
- UCLA Anderson School of Management (Wong Doody)
- Entertainment
- Buena Vista Pictures (Initiative)
- Center Theatre Group/Ahmanson Theatre; Mark Taper Forum (Initiative)
- Circus World (Ogilvy)
- Disney Home Video (Initiative)
- Grand Ol' Opry (Ogilvy)
- HBO (BBDO and Asher/Gould)
- Houston Grand Opera (Ogilvy)
- Los Angeles Dodgers (Wong Doody)
- MGM Home Video (Wong Doody)
- MTV (Ogilvy)
- Nickelodeon (Ogilvy)
- Opryland USA (Ogilvy)
- Ringling Brothers Barnum & Bailey Circus (Ogilvy)
- Six Flags (Ogilvy)
- Sony Pictures Digital Entertainment (Wong Doody)
- Southern California Cable Marketing Council (Asher/Gould)
- The Walt Disney Company (Initiative)
- Touchstone Pictures (Initiative)
- UCLA Athletics (Silverman LLC)
- UPN (Initiative)
- Walt Disney Pictures (Initiative)
- Warner Brothers (Initiative)
- World Poker Tour (Wong Doody)
- Financial Services
- Allied Bank of Texas (Bozell)
- American Express Credit Cards (Ogilvy)
- American Express International Bank (Ogilvy)
- American Savings Bank (Asher/Gould)
- Associates Financial (Bozell)
- Bowery Savings Bank (Ogilvy)
- E*Trade (Initiative)
- Gibraltar Savings & Loan of California (Ogilvy)
- Gibraltar Savings & Loan of Texas (Ogilvy)
- Merrill Lynch (Ogilvy)
- J. P. Morgan & Co. (Ogilvy)
- Nationwide Insurance (Ogilvy)
- Plastic Cash International (Wong Doody)
- Republic Bank of Texas (Bozell)
- Smith Barney (Ogilvy)
- SunAmerica (Asher/Gould)
- Union Bank of California (BBDO)
- U.S. Trust (Ogilvy)
- Valley National Bank – AZ (Bozell)
- Wei Dong Investment Holdings Ltd.
- Gaming
- Augustine Casino (Wong Doody)
- Bellagio Hotel & Casino (Initiative)
- California Lottery (Initiative)
- Desert Inn Hotel & Casino (Asher/Gould)
- Las Vegas Convention and Visitor’s Authority (Initiative)
- MGM Grand Hotel & Casino (Asher/Gould)
- Mirage Hotel & Casino (Initiative)
- New York New York Hotel & Casino (Asher/Gould)
- Treasure Island Hotel & Casino (Initiative)
- Grocery Products (includes. Packaged Goods)
- Armour Foods (Bozell)
- Balance Bar (Initiative)
- Beijing Zhong Gao International HR Co. Ltd. (Silverman LLC)
- California Avocados (Asher/Gould)
- California Eggs (Asher/Gould)
- Clif Bar (Wong Doody)
- Dove Liquid (Ogilvy)
- Heath Bars (Bozell)
- Hershey (Ogilvy)
- Imperial Margarine (Ogilvy)
- Luna Bar (Wong Doody)
- Nabisco Double Stuf (Ogilvy)
- Nabisco Krazy Glazy (Ogilvy)
- Nabisco Saltine Crackers (Ogilvy)
- Nabisco Sooper Kookies (Ogilvy)
- Pace Picante Sauce (Bozell)
- Pepperidge Farm (Ogilvy)
- Post Alpha-Bits (Ogilvy)
- Post Cocoa Pebbles (Ogilvy)
- Post Fruity Pebbles (Ogilvy)
- Post Super Sugar Crisp (Ogilvy)
- Reese’s Peanut Butter Cups (Ogilvy)
- Quaker Oats (Bozell)
- Swanson Frozen Dinners (Ogilvy)
- Health & Beauty Aids
- Avon Cosmetics (Ogilvy)
- Contac (Ogilvy)
- Dove Beauty Bar (Ogilvy)
- Kinerase (Wong Doody)
- Mary Kay Cosmetics (Bozell)
- Mead-Johnson Enfamil (Ogilvy)
- Mead-Johnson Metrecal (Ogilvy)
- Pears Soap (Ogilvy)
- Rembrandt Whitening Toothpaste (Wong Doody)
- Twice as Nice shampoo (Ogilvy)
- Healthcare
- Century Aesthetics (Silverman LLC)
- Century City Doctors Hospital (Silverman LLC)
- Doctor Campbell Credit Dentists (Asher/Gould)
- Geisinger Health System (Silverman LLC)
- Intercept Program (Asher/Gould)
- Kaiser Permanente (Initiative)
- Modern Diagnostics (Silverman LLC)
- Nationwide PharmAssist (Silverman LLC)
- Paintrol Clinics (Asher/Gould)
- Private Health (Silverman LLC)
- Salus Surgical Centers (Silverman LLC)
- UCLA Health System (Silverman LLC)
- United Health Plan (Asher/Gould)
- Hi-Tech
- Apple Computers/International (BBDO)
- Autodesk (Wong Doody)
- Cadforce (Silverman LLC)
- Cisco (Initiative)
- Compaq (Ogilvy)
- Gateway (Initiative)
- IBM (Ogilvy)
- Intel (Initiative)
- Symantec (Bozell)
- Industrial
- Cessna (Ogilvy; Bozell)
- International Paper (Ogilvy)
- Dresser Industries (Ogilvy)
- Falcon Waterfree (Silverman LLC)
- Owens-Corning Fiberglas (Ogilvy)
- Shell Farm Chemicals (Ogilvy)
- Shell Industrial Chemicals (Ogilvy)
- Shell Plastics and Resins (Ogilvy)
- Shell Synthetic Rubber (Ogilvy)
- Internet
- America On-Line (Initiative)
- E-Trade On-Line (Initiative)
- Event 411.com (Initiative)
- Petstore.com (Initiative)
- PlasticCash.com (Wong Doody)
- Yahoo! (Initiative)
- Marketing Communications Agencies
- Ayzenberg (Silverman LLC)
- Beijing Reach-All Investment Company Ltd. (Silverman LLC)
- BH Direct (Silverman LLC)
- Bright Strategic Design (Silverman LLC)
- Bullpen Integrated Marketing (Silverman LLC)
- Eclipse Studio, Beijing (Silverman LLC)
- Glyphix (Silverman LLC)
- Horizon Media (Silverman LLC)
- M Creative Group (Silverman LLC)
- Nice Advertising (Silverman LLC)
- Radarworks (Silverman LLC)
- Rogers & Associates (Silverman LLC)
- Schiller LLC (Silverman LLC)
- U.S. International Media (Silverman LLC)
- Media/Publishing
- Frontiers Media LLC (Silverman LLC)
- Sirius XM (Silverman LLC)
- Triton Media (Silverman LLC)
- Miscellaneous Products
- Paragon Luggage (Wong Doody)
- Zippo (Ogilvy)
- Office Products
- Avery Dennison (Asher/Gould)
- Intuit – QuickBooks (Wong Doody)
- Petroleum Products
- Arco (Initiative)
- Shell Fire & Ice Motor Oil (Ogilvy)
- Shell Gasoline (Ogilvy)
- Professional Services
- CFO911 (Silverman LLC)
- Law Offices of Larry H. Parker (Asher/Gould; Silverman LLC)
- Real Estate
- Coldwell Banker (BBDO)
- Esprit (Silverman LLC)
- Move.com (Silverman LLC)
- Pacifica Ventures (Silverman LLC)
- Relocation.com (Silverman LLC)
- The Woodlands (Ogilvy)
- Restaurants
- Acapulco (Asher/Gould)
- Baskin-Robbins (Ogilvy; Asher/Gould)
- Bennigan's (Bozell)
- Burger Chef (Ogilvy)
- Carl's Jr. (Initiative)
- Der Weinerschnitzel (Initiative)
- Godfather’s Pizza (Bozell)
- Hardee's (Initiative)
- KFC (Initiative)
- Packard’s Grill (Asher/Gould)
- Pioneer Chicken (Asher/Gould)
- Pizza Hut (Asher/Gould)
- Sizzler (BBDO)
- Steak & Ale (Bozell)
- Taco Bell (Initiative)
- Togo’s (Initiative)
- Tom Sawyer's Old Fashioned Fried Chicken (Ogilvy)
- Retail
- Aaron Brothers Art Marts (Asher/Gould)
- Albertson's Supermarkets (Initiative)
- Arco (Initiative)
- Bailey Banks & Biddle Jewelers (Bozell)
- Big Lots (Initiative)
- C&R Clothiers (Asher/Gould)
- Checker Auto Parts (Bozell)
- Circle K (Initiative)
- Factory2You Stores (Asher/Gould)
- Family Bargain Center Stores (Asher/Gould)
- Harris & Frank Clothiers (Asher/Gould)
- Hughes Supermarkets (BBDO)
- Kennedy's Clothiers (Asher/Gould)
- Men’s Wearhouse (Asher/Gould)
- Mervyn’s (Wong Doody)
- Nordstrom (Wong Doody)
- PIP Printers (BBDO)
- Ralphs Supermarkets (Initiative)
- Safeway Supermarkets (Initiative)
- Sears (Ogilvy)
- Sit 'n Sleep (Silverman LLC)
- Stater Brothers Supermarkets (Initiative)
- The Home Depot (Initiative)
- Tesco (Silverman LLC)
- Vons Supermarkets (Initiative)
- Wherehouse Records & Tapes (Asher/Gould)
- Zale Jewelers (Bozell)
- Social Marketing
- California Dept. of Boating and Waterways (Boating Safety) (Initiative)
- California Department of Health Services – BabyCal (Asher/Gould)
- California Department of Health Services – First5 (Asher/Gould)
- California Department of Health Services – HIV Prevention (Asher/Gould)
- California Department of Health Services – Tobacco-Use Prevention (Asher/Gould)
- Oregon Health Department – Tobacco-Use Prevention (Asher/Gould)
- United States Department of Commerce, Census 2000 (Initiative)
- United States Government; Centers for Disease Control – Tobacco-Use Prevention (Initiative)
- White House office of National Drug Control Policy – Drug-use Prevention (Initiative)
- Telecommunications
- Nextel (Initiative)
- Telcentris (Silverman LLC)
- Southwestern Bell (Bozell)
- VoxOx (Silverman LLC)
- Tobacco
- Tijuana Smalls (Ogilvy)
- Tires/Batteries/Accessories
- Arco (Initiative)
- Goodyear (Ogilvy)
- Shell (Ogilvy)
- Toys/Games
- Electronic Arts (Initiative)
- Mattel Electronics (Ogilvy)
- Mattel Toys and Games (Ogilvy)
- Travel/Tourism
- Alaska Airlines (Wong Doody)
- Alaska Tourism (Initiative)
- ALM Royal Dutch Airlines (Ogilvy)
- American Airlines (Bozell; Initiative)
- American Express Travel Service (Ogilvy)
- Avis Rent-a-Car (Bozell)
- Bellagio Hotel & Casino
- British Tourist Authority (Ogilvy)
- Cunard Lines (Ogilvy)
- Desert Inn Hotel & Casino (Asher/Gould)
- Disneyland and Walt Disney World
- French Government Tourist Office (Ogilvy)
- Greyhound Lines (Bozell)
- Hyatt Regency Maui (Ogilvy)
- Hyatt Regency Waikiki (Ogilvy)
- KLM Royal Dutch Airlines (Ogilvy)
- Korean Airlines (Ogilvy)
- Las Vegas Convention & Visitors Bureau (Initiative)
- Loreto Bay (Wong Doody)
- Marriott (Ogilvy)
- MGM Grand Hotel & Casino (Asher/Gould)
- Mirage Hotel & Casino (Initiative)
- New York New York Hotel & Casino (Asher/Gould)
- Opryland USA (Ogilvy)
- Six Flags (Ogilvy)
- Trailways Bus Lines (Ogilvy)
- Treasure Island Hotel & Casino
- TWA (Ogilvy)
- United States Travel Authority (Ogilvy)
- Universal Studios Hollywood (Ogilvy)
- Utilities
- Houston Lighting & Power (Ogilvy)
- Nextel (Initiative)
- Salt River Project (Bozell)
- Southwestern Bell (Bozell)
Our services range from developing business and marketing plans to evaluating the performance of our client’s advertising and public relations resources.