Counsel to Companies Marketing Consumer Goods and Services and law firms litigating cases involving marketing, advertising, branding and/or publicity rights.
Bruce Silverman is one of America’s most respected advertising and branding experts.
Prior to forming Silverman Consulting LLC in 2005, Bruce served as EVP/Executive Creative Director at three of America’s largest advertising agencies (Ogilvy, Bozell and BBDO), as President/COO of two of the nation’s best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide).
Bruce provides advice and counsel to companies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained as an expert witness more than 125 times by U.S. and U.K. law firms for matters involving false and deceptive advertising, trademark infringement, branding issues, publicity rights and advertising industry custom and practice. He has testified in Federal Courts in Arizona, California, Delaware, Florida and Oregon, in State Courts in California and Missouri, before the Copyright Royalty Judges of the Library of Congress and at arbitrations.
Bruce’s client experience literally runs from “A” (Alpine Electronics, Alaska Airlines, American Airlines, American Express, Apple, Armour Foods, Avis, et. al.) to “Z” (Zippo lighters, Zale Corporation). He has been the recipient of virtually every award for creativity and effectiveness offered by the advertising industry.
Bruce has appeared frequently on television and radio and has been interviewed by The New York Times, The Wall Street Journal, The New Yorker and many other newspapers and magazines on subjects relating to advertising and media. A long-time member of the Board of Directors of the American Association of Advertising Agencies, Bruce has taught at Pepperdine University and UCLA Extension and has been a guest lecturer at many other major colleges and universities throughout the country as well.
A graduate of Adelphi University in New York (where he has been honored as a “Distinguished Alumnus”), Bruce is married to Nancy Cole Silverman, a former radio and publishing executive who is the author of the Carol Childs and Misty Dawn mysteries.