Counsel to Companies Marketing Consumer Goods and Services and law firms litigating cases involving marketing, advertising, branding and/or publicity rights.
Bruce Silverman is one of American’s most respected advertising and branding experts.
Prior to forming Silverman Consulting LLC in 2005, Bruce served as EVP/Executive Creative Director at three of America’s largest advertising agencies (Ogilvy, Bozell and BBDO), as President/COO of two of the nation’s best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide).
Bruce provides advice and counsel to companies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he works with law firms throughout the country as an expert witness on cases that involve marketing, unfair competition and other Lanham and Robinson-Patman Act violations, deceptive, false and misleading advertising, trademark infringement, branding, celebrity endorsements, publicity rights and advertising industry custom and practice. Bruce has testified numerous times in state and federal courts as well as before the Copyright Royalty Judges of the Library of Congress.
Bruce’s client experience literally runs from “A” (Alpine Electronics, Alaska Airlines, American Airlines, American Express, Apple, Armour Foods, Avis, et. al.) to “Z” (Zippo lighters, Zale Corporation). He has been the recipient of virtually every award for creativity and effectiveness offered by the advertising industry.
Bruce has appeared frequently on television and radio and has been interviewed by The New York Times, The Wall Street Journal, The New Yorker and many other newspapers and magazines on subjects relating to advertising and media. A long-time member of the Board of Directors of the American Association of Advertising Agencies, Bruce has taught at Pepperdine University and UCLA Extension and has been a guest lecturer at many other major colleges and universities throughout the country as well.
A graduate of Adelphi University in New York (where he has been honored as a “Distinguished Alumnus”), Bruce is married to Nancy Cole Silverman, a former radio and publishing executive who is the author of the Carol Childs mystery series: Shadow Of Doubt, Beyond A Doubt, Room For Doubt, and Without A Doubt.